There's great news for all movie buffs of the country! We at Moser Baer Entertainment have forayed into an area, which will redefine the very concept of home entertainment in India. The Indian home video market has not grown at the pace that it should have considering the fact that India is the world's largest producer and consumer of films. Rampant piracy, high price of VCDs/DVDs and high fragmentation in this business have unfortunately impacted the home entertainment industry. But that's all changing, and radically at that with Moser Baer Entertainment's launch of Home Videos!

For starters, we have acquired copyrights/exclusive licenses for more than 10,000 titles in all major Indian languages, which comprises a third of all movies produced till date in India. While we are headquartered in Mumbai - home to our beloved "Bollywood" - we are working towards establishing a strong presence across the country in all major metros as well as in smaller towns through an active and well-organized multi-tiered channel. This move will take advantage of the established Moser Baer production capability and a well developed distribution network.

We are releasing video content in DVD and Video CD formats using our proprietary and patented technology which will not only ensure the highest quality standards, but also significantly reduce cost. And that's not all. Our movie titles come with world-class packaging. In short, we are working towards revolutionizing the "quality-price" concept and provide unprecedented value by offering high quality products at a price, which will delight consumers.

In case you find all this hard to believe, there's more good news in store! All of us have at some time or the other felt the pinch of high prices for original VCDs in the range of Rs.149/- and DVDs at Rs.399/-. Well, you can now kiss those problems associated with owning your own videos goodbye! Moser Baer's fully licensed titles will be available to you at just Rs.30/- for an Indian film VCD and Rs.39/- for an Indian film DVD - price points that we said before, will not just redefine the Rs.650 crore (US$ 150 million) home entertainment business in the country, but also put it on the path to a four- to five-fold growth in the next 3 years. Of this Moser Baer aims to have at least 50 percent market share.

With over 30 Million Home video players already in India, and growing at half a million every month, we expect to sell a popular title in Millions of units, instead of in Lacs of units, which, was happening till now.

To sum it up, our vision is to address the 1 billion people in India with our product offerings. A tall order! Well, just watch us turn this reel dream into a tangible reality soon